Writing an e-book can be an effective way to reach and convert your prospects into clients. Publishing one is simple, inexpensive, and gives you credibility as a field expert. All you need is a program that will save a document to a PDF, (e.g., Word, Pages, or Acrobat), good information to share, and an audience to share it with. Attach that file to emails, send as a thank you for attending an open house, print it as a brochure—the possibilities are endless. And remember, it doesn’t have to be fancy, just informative. Check your spelling and grammar, 但最重要的是, say something worthy of their time and that shows you’re a local real estate expert.”

Bubba Mills is the CEO and owner of Corcoran Consulting and Coaching, Inc. Contact him at 800-957-8353 or successteam@corcorancoaching.com.